An acceptable defense Essay Example for Free

An acceptable defense Essay Insanity: Insanity defense has been considered by many as a â€Å"loophole† in the law allowing a number of guilty people to be set free. However, this so-called â€Å"loophole† does rarely set people free of criminal charges. Moreover, most of the cases involving insanity defense are murder cases. Many scholars, judges, attorneys and clinicians are said to be divided concerning the definition of insanity. In reality, though, it is not possible for them to be truly divided concerning the definition of insanity seeing that clinicians today have modernized means of determining a person’s mental state by means of psychological testing and interviews. What is more, psychologists are aware that there are neurological processes affecting a person’s mental state. Hence, brain scans can easily be used to understand the physiological condition of an individual charged with murder. Even the history of insanity will be made available through such brain scans, seeing that there is a genuine difference between the neurological processes of people showing abnormal and normal behavior. Therefore, scholars, judges, and attorneys must know that their understanding of the definition of insanity is irrelevant if clinicians are available with scientific evidence of insanity of an individual charged with murder. Given that psychological testing too is scientific, there should be no â€Å"loophole† whatsoever in this area. As a matter of fact, insanity is an acceptable defense. Eric Michael Clark shot a police officer to death because he was suffering from paranoid schizophrenia and believed that aliens were stalking him. According to the law of Arizona concerning insanity defense, the man had to prove with â€Å"clear and convincing† evidence that he was too mentally ill to know that he was wrong to murder an innocent police offer. The Supreme Court got involved in Clark’s case. Fortunately, the man was backed by the American Psychiatric Association in addition to the American Psychological Association – two entities based on true scientific principles. Most states of America have differing laws regarding insanity defense. Now with the support of both the American Psychiatric Association as well as the American Psychological Association – who believe in helping out mentally ill individuals that have been charged with murder although their mental health is not in their control – it is hoped that the states of America will work on a single law on insanity defense in order to make the â€Å"loophole† in the law completely vanish. This single law would also make insanity defense cases more straightforward than before. After all, abnormal psychology is a science which has made it clear that there is an illness called paranoid schizophrenia, and there are many people suffering from illusions, delusions, and hallucinations. To doubt that these people are ill is, in fact, insanity as well as a sin. This is because we will be depriving of treatment a lot of mentally ill folks if we do not even believe that they are mentally ill. And, what if these people enter jails to commit more murders? What if they kill themselves in prison after they have been unlawfully charged with crime? Whose responsibility would that be? In point of fact, mentally ill people require immediate healing instead of punishment. Besides, putting them through court trials may be worsening their mental condition. Many people who oppose the insanity defense have assumed that mental illness is a myth, and that those who label others as mentally ill are actually imposing violence and control on people. Thomas Ssasz argued that psychologists and psychiatrists use such labels only to make political and ethical decisions. It can be argued, however, that people who are unaware of the scientific basis of abnormal behavior are ignorant at best. Such people are the reason why books on the history of abnormal psychology claim that in the olden times people killed numerous mentally ill people simply because they were mentally ill. There was no treatment for such people, and nobody cared enough to stand for their right to be treated. Slowly but surely, future generations began to believe in the reality of mental illness. ‘Humane treatment’ of the mentally ill was suggested as a cure. Today, however, we are abusing the principles of ‘humane treatment’ by putting the mentally ill people through prolonged court trials. It would be best, therefore, for society to acknowledge that first of all, psychology is a science just as much as biology; and psychologists and psychiatrists are qualified to determine the mental condition of an individual. If, in fact, mental illness were a myth, the Supreme Court and everybody else involved in insanity defense trials would have worked on also closing down mental hospitals as well as the clinics of the well-educated psychologists and psychiatrists, who happen to know their science more than lawmakers would ever be expected to understand psychology. The fact that the government has not closed down psychiatric clinics and mental hospitals shows that society at large does instinctively believe in the reality of mental illness and realizes how painful it can be. Hence, it is utterly useless to argue against the insanity defense. Bibliography Lane, Charles. â€Å"Supreme Court to Review Insanity Defense. † Washington Post. April 20, 2006. â€Å"The Insanity Defense,† Cyber Essays, http://www. cyberessays. com/Politics/126. htm, Accessed 4 May 2007. â€Å"The Insanity Goes On,† Crime Library (2007), http://www. crimelibrary. com/criminal_mind/psychology/insanity/11. html, Accessed 4 May 2007.

Marketing Essays E-Business Marketing

Marketing Essays E-Business Marketing E-Business Marketing E-business marketing is the conduction of transaction (commercial) by using the telecommunication systems. The widespread use of the internet has increased the competency of the companies to conduct their business more accurately at a high speed and with huge coverage at a minimized cost. Apart from this, it has helped in providing customized services to the target market. As a result, innumerable companies have created web sites in order to provide information and promote their services and products. E-business plays an important role in building their sales by getting an access over the people across the world (Kotler, 2002). E-marketing strategy In order to formulate an effective E-marketing strategy, it should be aligned fully with the organization’s overall business objectives. The main purpose of an e-Marketing Strategy is to generate a long term competitive advantage and focus on enhancing the performance by capitalizing on resources of enterprise and technology. Building of effective strategy requires thorough research, intense planning, experience, analysis, and deep information about the online industry. The Strategy for e-Marketing is based on the principle of offline marketing i.e. 4 Ps: Product – Price – Promotion –place, and Added 3 Ps like People – Processes – physical evidence. The uniqueness in e-Marketing lies due to its seven main features such as: Personalization, confidentiality, better Service to the Customer, Community, digital media, Sales Promotion and Security (Krishnamurthy Singh, 2005). 1. Personalization: It means identifying and recognizing the needs of the customer in accordance with trends in the market. 2. Privacy or confidentiality: in e-Marketing, this indicates that the gathered information is safe and is used in apt manner from collection to the storage of data. Privacy plays a significant role as many legal aspects are associated with the use of such information. 3. Better Customer Service: e-Marketing focuses on building the relational viewpoint and in this transactional system; Customer Service plays an important role. 4. Community: as the number of members increases, it leads to the formation of the community. Therefore, developing the community is the key role to be played in the e-marketing 5. Site or digital media: It is the location where the interaction takes place. The digital technology helps in making it accessible at any moment and place. 6. Security: as the transaction begins on the internet channels, security function plays a vital role. The security system should prevent the unauthorized access of a third party over the transaction. Therefore, it is important for the e-marketing business to develop confidence in the customers regarding the safety of the transactions. 7. Sales Promotion: in building the e-marketing, sales promotion plays a vital role, as it helps in achieving sales growth in terms of volume. Here the marketer is supposed to apply his innovation. And he is also required to use the advanced internet technologies and promotional plan (Krishnamurthy Singh, 2005). Marketing tool and technique If identified properly, marketing tools help in guarantying long term success for the organization. Review of the right target audience must be done at the initial stage. For B2C, the end user forms target audience. Therefore, proper attention must be given to identify the needs of end user. On the other hand, for B2B, the customer serves as the distributor and as a result, the marketing of this business becomes quite difficult. In B2C and B2B, customer identification and creative internet site that can attract the right customers are essential. B2C: Business-to-Consumer websites are the mediator portal between the consumers and the suppliers. They help the businesses in connecting with their customers and in keeping their loyalty. Some of the major portals of B2C website are eBay (an auction site), ZDNet (a technology market place) and Yell (an internet version of yellow pages) that exists on the internet. The eight common features of business-to-consumer website are Sophisticated session control User log-in Shopping Basket system Anywhere, anytime information More convenient and faster shopping Privacy and Security of customer information Internet Company with marketing focuses on meeting the direct needs of end customer. The internet site fulfills the needs of customer and make successful sale. The web site finds numerous ways to attract the attention of the customer. For example: Amazon.com and Dell Inc. provide very good examples of a B2C intelligent e-business success story. The benefits provided to the customers by Dell Inc. include: access to the information anywhere at anytime and a proper co-ordination and communication. It also provides its customers with the benefit of self-help service and support. It provides the opportunity of forming a partnership with a leading e-commerce player along with detailed information about the products, solutions and services (Cao, Zhang Seydel 2005). B2B: In this, the business provides several products and through the receiving business, it meets the need of the end customer. The approach followed in this business is customer-based marketing. Therefore, they focus in designing the products and services according to the demands of the customers. Initially, they market their products to the distributors and develop way for entering the market in selected products and also create the sales environment for the products so that it can easily meet the needs of the target customers. By making the use of the B2B, the portal of the company can forward the incoming business to specific pages so as to have improved order techniques, inventory control and customer needs for example: e STEEL. Therefore, the marketing tool plays a vital role in the B2B and B2C (Ramaswamy Namakumari, 2007). Difference between the B2C website and B2B website Different strategies are used in the business-to-business environment. It uses routes like: advertisement in the form of pop up, e-mail and banner advertising in business. B2B and B2C can be differentiated on the basis of the following points: Objective: E-mail in B2B business is concerned with the production of lead; on the other hand in B2C, it refers to the transaction of the sale. In B2C, after consumer reach to the landing page, the next step is the evolution to the shopping cart and checkout page, where as in the B2B, e-mail marketing campaign itself acts as a source of marketing. Permission: In B2B transaction, permission involves a guarantee that the shared information will be kept confidential and as a result, the lead will be generated in more numbers where as in B2C, dealings demand receiving permit in a dissimilar way. Here an enterprise will insure the customers that they have the power to cop out of farther e-mails (Weil, 2002). Challenge in Copyrighting: In B2B, an e-mail must have the eye catching phrase on the subject of e-mail. Where as, in B2C the WIIFM acts as an important factor. The customers need to know that there is something relevant for them. B2C transactions are easy to maintain as compared to the B2B (Weil, 2002). Conclusion Broad use of internet has led to the development of B2C and B2B. In these businesses, deep understanding of the customer is required. The use of latest technology and the proper understanding will allow huge success. Both these e- businesses have provided the customers with the convenient options. A customer can easily gain the information of the product online and can also close the sale online. In order to make e-business successful, proper E-marketing strategy should be formulated and implemented and according to the target market, the marketing tools should be used. References Cao, M., Zhang, Q Seydel, J. (2005). B2C e-commerce web site quality: an empirical examination. Industrial Management Data Systems 105(5): 645-661 Kotler, P. (2002). Marketing Management (11th Edition). New Delhi: Prentice Hall of India Private Ltd. Krishnamurthy, S. Singh, N. (2005).The international e-marketing framework (IEMF): Identifying the building blocks for future global e-marketing research. International Marketing Review 22(60): 605-610 Ramaswamy, V.S. Namakumari, S. (2007). Marketing Management (3rd Revised Edition). New Delhi: Macmillan India Ltd. Weil, D. (2002). B2B versus B2C Email Marketing: Five Differentiators. Retrieved May 21, 2008 from http://www.clickz.com/experts/em_mkt/b2b_em_mkt/article.php/994371

Animal Farm, by George Orwell Essay examples -- Animal Farm Essays

The English language is one of the most complex languages known to man. Words, sentences, and ideas can be built and misconstrued because of the language’s depth. In the novel Animal Farm, the head pigs in charge, Napoleon, twists words in order to gain control and power over the entire farm. The Manor Farm transforms from the totalitarian rule of Mr. Jones, a mean farmer who feeds his animals meager portions, to Napoleon, a pig that will have you liquidated for a bottle of liquor. Language is used as a means of social control because of its irony, it changes, and it’s illegible by some. Irony is the first reason that language may be used as a form of social control. Many words have double meanings, for example: break, spread, dress, match, etc. For this reason, various meanings and definitions can be derived and used as a person pleases. In Animal Farm, when all the animals were first rebelling, Snowball said, â€Å"The only good human being is a dead one." Human being can be interchanged with numerous words, which is what Napoleon did in order to control the animals with an iron fist. ...

The Characters Gilgamesh and Enkidu in the Epic of Gilgamesh :: Epic Gilgamesh essays

The Characters Gilgamesh and Enkidu in the Epic of Gilgamesh "Aruru molded out of clay in the image and 'of the essence of Anu', the sky god, and of Ninurta the war god named Enkidu" (pantheon.org/articles/e/enkidu.html). "His whole body was shaggy with hair, he was furnished with tresses like a woman, his locks of hair grew like grain. Enkidu was the bull-man (a human with horns, tail, and rear hooves of a bull). In the Akkadian Gilgamesh Epic, Enkidu is said to have lived with gazelles and jostled other wild beasts at the watering place, until civilized by Aruru's harlot. After being with the harlot for six days and seven nights Enkidu wanted to return to the wild beast, but they fled from him. "You have become wise Enkidu, you have become like a god" (piney.com/Enki.html). "Enkidu is gradually introduced to civilization by living for a time with a group of shepherds, who teach him how to tend flocks, how to eat, how to speak properly, and how to wear clothes. Enkidu then enters the city of Uruk during a great celebration. Gilgamesh, as the king, claims the right to be the first with every new bride on the day of her wedding; as Enkidu enters the city, Gilgamesh is about to claim that right. Infuriated at this abuse, Enkidu stands in front of the door of the marital chamber and blocks Gilgamesh's way. They fight furiously until Gilgamesh wins the upper hand; Enkidu concedes Gilgamesh's superiority and the two embrace and become devoted friends" (myfortress.org/EpicofGilgamesh.html). "Enkidu was the companion of Gilgamesh, and a wild or natural man" (pantheon.org/articles/e/enkidu.html). "Because Gilgamesh was too energetic for the people of Uruk, the gods decide to create a partner for him. Later he was considered a patron or god of animals" (piney.com/Enki.html). "Gilgamesh proposes a great adventure: they are to journey to the great Cedar Forest in southern Iran and cut down all the cedar trees" (wsu.edu/~dee/MESO/GILG.HTM). "To do this, they will need to kill the Guardian of the Cedar Forest, the great demon, Humbaba the Terrible. Enkidu was extremely terrified they were headed to the dark forest to hunt Humbaba" (gilgamesh-solutions.com/epic.cfm). "Unlike Gilgamesh, Enkidu had seen this brutal monster before, he warned Gilgamesh, "Oh my lord you do not know this monster and that is the reason you are not afraid. His teeth are dragon fangs, his countence is like a lion, his charge is like a flood, and with a look he crushes alike the trees of the forest and the reeds of the swamp.

The Detrimental Effects of Traditional Bullying and Cyber Bullying Ess

We have all heard the phrase â€Å"sticks and stones may break my bones but words can never hurt me† on the playground or school bus ride home. The phrase was normally thrown out to bullies during a fight in the schoolyard, pushes in the hall, food thrown in the cafeteria, or during the endless teasing and taunting on bus rides to/from school. According to a national survey conducted by the National Center for Education Services, U.S. Department of Education in 2002, 32% of students in grades 6-12 reported being bullied. Only 9% reported injuries or needing medical attention. Fast forward to 2011 when these same victims of traditional bullying are now college-aged. After suffering the detrimental effects of their traditional bullying experiences, these same individuals now face a new form of bullying with the help of technology: cyber bullying. With the help of high-tech methods of communication, bullies are targeting their victims in non-traditional forms; not with a push or punch thrown, but with words. Words, after all, do have meaning. â€Å"If they didn't, there would be no such thing as understandable communication. If words did not matter, why would anyone write a poem, a book, an article, or song lyrics? Why would we try to talk to each other, if words did not matter? Why do advertisers go to such pains to develop the right phrases in order to sell their products, or songwriters and authors spend time rewriting and rewriting until they get their ideas expressed in just the right way? Words are what we use to convey deeply held feelings, beliefs, and ideas.† (Whittemore, 2009) Words can cut like a knife through our souls and leave scars for a lifetime. Who has not been hurt by a loved one who spouted off in a fi... ...curity-Technology/News/2009/10/31/Campus-Police-Scrutinized-for-Role-in-Hazing.aspx>. 15. "Bullying Statistics / Cyber Bullying Statistics / School Bullying Statistics." How to Stop Bullying: Stop the Harassment before It Causes Permanent Damage. 2009. Web. 4 Nov. 2010. http://www.how-to-stop-bullying.com/bullyingstatistics.html 16. National Institute of Child Health and Human Development (April 24, 2001)/ Survey finds bullying widespread in U.S. schools. 17. National Association of Attorneys General. (2000). Bruised Inside: What Our Children Say About Youth Violence, What Caused It, and What We Should Do About It. 18. Whittemore, Becky. Sticks and Stones May Break My Bones (But Words Can Do Even More Damage. Associated Content. 17, March 2009. 15 February 2011. http://www.associatedcontent.com/article/1571788/sticks_and_stones_may_break_my_bones.html?cat=41

Heidi Roizen

1. What are the strengths and weaknesses of Roizen’s network at the end of the case? Heidi Roizen has invested time and effort in developing and sustaining relationships/networks in the computer industry, especially in the Silicon Valley area, throughout her professional career. As she moves into her venture capitalist role, her networking efforts have the following strengths – †¢Includes executives including CEO’s, thereby giving her the experience of interacting with these business leaders.Since she has established relationships with many and her credibility is proven, which is an important criterion for business leaders; this is a critical skill in her new role. †¢Since she is not only well known in the internet industry but is also well respected, her joining Softbank provides positive feedback about the new group making it an attractive opportunity for many. Her current role is different from her prior jobs in that it requires making go/no-go fundi ng decisions about start-up companies rather than establish a network of contact to help develop the business she was involved in.This fundamental difference in her role will put strains on her vast network as well as herself. Namely- †¢Reject projects from her acquaintances. Even though she has been making concerted efforts to reach out to those affected by these adverse decisions, there is a good possibility that some people will let these decision impact their personal/professional relationships with her. Since, she is very values her relationships a lot I imagine such issues will negatively affect her at a personal level.This has the potential of having a negative impact on her credibility in the industry †¢Trying to manage her network will put constraints on her professional and/or personal life. As she mentions that she spends two hours per day sending out rejection notes, I believe for her to be able to sustain this she will need to put in extra hours at work or com promise the quality of work. †¢Create internal conflict for herself by deviating from her philosophy of helping others when it is a mutually beneficial situation for both, since in her current role she is feeling pressured to help people by referring them to the companies she is tied with. 2) What specific steps did Roizen take to develop her network? To maintain it? Heidi Roizen is a very well know business leader in the computer industry sector, especially in Silicon Valley. During the course of her career she has built a vast network of connections. The basic reason for her vast network can be attributed to her innate extrovert and high energy personality coupled with a desire to interact and help people with high caliber and engaging personalities. In addition, she was also required to cultivate relationships to support the software company, T/Maker, which she co-founded in the early phase of her career.The primary objective was to market the company’s product. Her s trategies towards developing relationships included – †¢Follow the ‘what can I offer’ approach. In her interactions with people she planned carefully on how to help their projects/needs. During her time at Tandem, she had opportunity to work with the company’s CEO’s and through her approach she built relationships with the CEO. Her relationship benefited her professionally as he recommended her for the Stanford MBA program. †¢Identify organizations and people that will help her initiatives and engage them through meaningful contributions in their activities.To promote her company, T/Maker, Heidi networked with the press, the software entrepreneur’s forums and the software publishers association. Through her contributions she has established sustainable relationships, as is evident by the glowing reviews paid to her by business leaders such as Brian Gentile of eALITY Inc. †¢Trust her judgments on the caliber of person she associ ates with rather than their position in the organization. The paper gives instances where she built relationships with ‘smart’, ‘interesting’ and ‘good quality’ people who later become senior executives in their companies. Relationships are built on a combination of professional-social interactions. She is known to have regular parties at her house. She used these events not only to build her relationships but also provide networking opportunities to her guests. Heidi gives a lot of importance to her relationships and is consequently very conscientious in sustaining them. To maintain her network, she believes in †¢Quality of the interaction rather than quantity. She leverages her relationships after much thought, for e. g. higher up in the organization her contact is, fewer times she would contact that individual for favor. †¢Focus on been consistent in the relationship. She emphasizes being consistent in her actions while dealing wit h friends. †¢Ensuring there is reciprocity in the relationship i. e. , there is a balance between the times she is asking for help versus helping that particular individual out. ? 3) How does your own network compare with Roizen’s? To what extent are the differences due to the political structure in the networks assist?To what extent are the differences due to the personal preferences and style? As I compare my social/professional network to Heidi Roizen’s, one of the biggest differences is the number of people we know-my LinkedIn contact list is at 100+ while I guess Heidi’s would be 500+ category. After going through this article I have realized the significance networking can have on one’s profession and moving forward will like to The commonalities between our relationships include †¢Quality of interactions rather than quantity.I have some very good friends whom I only meet once/twice per year yet the relationship has been sustained. †¢ Relationships have to be on an even footing. I make concerted efforts to ensure reciprocity is maintained from my end. There have been occasions in the past where I have discontinued relationships when I felt the other individual was always asking for help. Some differences that occur in our relationships are †¢Heidi is very social and has parties almost every weekend in her house. This is not the case at my place. There is a very strong emphasis in her life on networking, which is not the case for me. She seems to invest time in relationships with the intent of leveraging them for future benefit either for herself or other acquaintances. This becomes clear at the end of the case during her time Softbank she referred people to organizations that will help her business interest. In my case, relationships can sometimes be used to exchange ideas or just have fun without the intent of obtaining any benefit. †¢I am generally not looking to bring people together for mutual benef it. †¢She makes an effort of meeting new people through attending trade shows, participating in conference etc.In my role, I have opportunity to attend technical conferences but my primary intent there is to acquire knowledge rather than meet new people. In my opinion one of the biggest reasons for the differences is our personality type. She is an out-going, high energy person with a passion for meeting new people. This means that interacting and meeting new people provides her with fuel to get recharged in life. I am an introvert who enjoys meeting people but feel drained after these experiences and need alone/close family time to recharge.In addition, differences between Heidi and me can also be attributed to our professions. Since she has primarily worked as entrepreneurs/business developer, my role is to develop manufacturing processes. I believe there is a fundamental difference between these roles, her job needs interacting with a large number of people whereas in my cas e knowledge about the processes is more important. ? 4) What suggestions would you give Roizen for adjusting and maintaining her network as she became more involved as an internet venture capitalist?I will give her the following suggestions †¢She should not try to sustain every relationship that she has established over the years. She should create of priority list of people and maintain relationships with those who meet her basic requirement of being ‘smart’ and ‘good quality’ as well are value added in her new role. She has to juggle three critical roles – family, work and network management. If she focuses too much on trying to maintain her network, there is a high probability that one or both of the others will suffer. She should focus on creating some relationships with people who are not in the same industry sector as her. This will be –in sync with her outgoing personality and fulfill her ‘need’ to interact with people while not creating expectations/pressures in her profession. In the paper, it is obvious that many of the proposals, including meeting requests, being submitted are from with her network. Since most of these are being rejected and even though she is being very professional in rejecting these, it should be expected that some of these rejections are not well received.The negative reactions emanating from these may create stress for her and hamper her professional and personal life. †¢She should also delegate the rejection letters to her subordinates as she seems to be spending too much time on them and this is taking away from her work time that may be detrimental for her career. †¢Since, her current role is different from her past roles of being an entrepreneur/business developer there is limited need for keeping a very large network.

Market Equilibration Process Essay

Market equilibration gives businesses the opportunity to mold to different changes that occur within the field of marketing. With market equilibration, market prices are established through product and service competition. For example, the amounts of goods or services required by customers are equivalent to the amount of goods or services produced by business. Market equilibration will allow the business and customer to be on the same sheet of music with product and prices. Law of Demand In order for market equilibrium to exist, the economy must have a need for a particular product or services. For there to be a demand, customers must be prepared to pay the established prices set by the industry. After the need for a particular product has been identified, manufacturers can begin producing the products. Law of Supply With supply, the product or services are made available to the economy. When a consumer is prepared to pay the price the market is asking market equilibrium is established. Should there be an imbalance of the demand or supply, there would be no equilibrium. In cases of supply imbalance, this could cause prices to increase which would inadvertently create business and revenue for the competition. Contrary to supply shortage is an excess of supplies. Excess supplies in the market will cause the market prices to drop resulting in an imbalance in the market equilibrium. Efficient Market Theory Efficient market theory is an investment theory that states it is impossible to â€Å"beat the market† because stock market efficiency causes existing share prices always to incorporate and reflect all relevant information (Investopedia, 2014). Because stock usually trades at fair values the efficient market theory keeps the stock exchange fair and honest. It prevents investors from selling at over inflated prices or purchasing at underrated prices. Surplus and Shortage Another cause of an imbalance in the market equilibrium could be a result of supply surplus. A supply surplus could also cause product prices to drop. Because there are more products available it could mean that customers just are not buying or that there are too many suppliers of the same product. The counter to this problem is to limit the number of like products available within the economy. The opposite effect to a surplus could be very beneficial to business competitors. A shortage would allow a competitor to move the business into the local economy and set prices high. As a result of shortages, this would allow the competitors to monopolize the market causing duress to surrounding companies. Real World Experience A real world example of the free market is when a customer looks for a bargain for the same product that both Wal-Mart and Target offers but at different price. Most consumers prefer to choose the item that has the best price versus the store name. Another factor that plays a role in the decision process is the location. If a customer has to drive further away to make a purchase they may elect to select the most expensive item. Customers can take advantage of supply and demand when the businesses are competing with each other. Conclusion In economics, manufactures and customers are the primary stakeholders in the equilibrating process. The market equilibrating process is difficult to balance because of the shifting market. By obtaining a good understanding of how the equilibrating process works, it will assist consumers on how to spend his or her money while saving at the same time. References McConnell, C., Brue, S., & Flynn, S. (2009). Economic Principles, Problems, and Policies (14th ed.). Boston, MA: McGraw-Hill Irwin. Investopedia. (2014). Retrieved from http://www.investopedia.com/terms/e/efficientmarkethypothesis.asp